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Good marketer

Being a great online marketer is fully about having the proper mindset. You need to comprehend what actions have the biggest impact on any organization. You first have to comprehend what the goal is for the firm, and reverse-engineer the process to get the highest possible result. Always start with the end result in mind when you start to take action. That’s how you become a great marketer.

Keyword intent research

Doing keyword intent analysis at the beginning of any online marketing project will define whether you’re set up for success. It’s important that you invest enough time in doing good keyword intent analysis. You need to understand which keywords are the most important for your enterprise, otherwise you will be spending a lot of energy but not generating any results. So, do keyword research!

Landing page

Landing pages are an important part of any online marketing strategy. You need your web visitors to perform a certain action on your webpage to get a good ROAS. Therefore you need to optimize your landing pages for a good conversion rate. Taking a proper look at the creatives on your website and testing it can have a large impact on your final results. Always test your landing pages!

Setting goals

To make sure your marketing improvements lead to success, it is important to first define goals. If you don’t set goals upfront, you will not be able to see when you’ve achieved your goals. A way to set business goals is to use the Objectives and Key Results model. You can read all about this model in the blog. Having a proper strategy beforehand is always the key to success in the long term. Be prepared!

  • Advertising
  • Best practices for landing pages
  • Objectives and Key Results
  • Setting goals
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